The Challenge
700+ Club is a test prep center that specializes in helping students excel in a variety of Standard Assessment Tests, such as GMAT, SAT, GRE, and IELTS. Their mission is to support students who aspire to attend top universities for their undergraduate or Masters-MBA degrees in the EU or USA.
Our Goals
Our goal was to develop a high-performance lead generation system that consistently generates sales-ready leads for their high-value test prep courses.
We revamped the website for 700+ Club, creating high-converting landing pages and improving user experience. The redesigned website showcased their test prep courses and made it easy for visitors to access valuable resources, resulting in optimized lead generation.
By utilizing Facebook Ads and Google PPC strategies, we attracted potential students from diverse backgrounds. Captivating ad creatives and lead magnets like webinars and free sessions were employed on Facebook, while targeted Google Search ads reached students actively seeking test prep resources. This cohesive approach maximized reach and generated high-quality leads for 700+ Club’s courses.
262
Sales Qualified Leads
Per month – for their high-ticket courses and tutoring packages, giving fantastic ROAS.
12,229
Monthly clicks
From our performance ads, driving brand awareness and building a large pool of remarketing audiences.
€55.75
Cost Per Sales Lead
A very low cost for highly targeted prospects given their estimated customer value, giving their sales team quality conversations and a high conversion rate.
“NM have transformed our lead generation activities for our Test Prep service – generating really great quality student leads for our sales team, and helping us smash through past revenue ceilings with out-of-the-box thinking, unique marketing strategies, website/UX re-design and conversion rate consulting!”
Franziska Imsel
Marketing, Branding & Communications Director, 700+Club
The Process
Our main starting point is almost always aligning the brand’s assets with our core principles of marketing – namely: Why would customers buy your product or service? How does it improve their lives or make them feel? What reassurances can we give to customers (eg payment gateways that they trust, past customer reviews, shipping times etc)? And is there an “offer” that is compelling enough to get customers to take action today?
One of the biggest keys to our success was creating what we call a “no brainer” offer and understanding the ultimate desires are of our prospects.
An offer is not necessarily a discount but it should be an easy way for first time prospects to be introduced to your brand. It should also clearly communicate what you’re product is and how it benefits the customer. For 700+Club, this was creating “A Free Evaluation” – a one to one meeting with one of their test prep experts – where students could learn about the exams, how to take them, what the steps were and if they were suitable. It was extremely effective as prospects saw this as having a very high perceived value.
In addition, we created many different offers that worked around their prospects ultimate desires, and used wording to spark those emotions – people don’t buy test prep to get a good score, they buy it to unlock a successful career. We created multiple top of funnel webinar campaigns with top university admissions officers, that 700+ prospects saw as being extremely valuable.
Conclusion
Our lead generation marketing system consistently generated sales-ready leads for 700+ Club’s high-value test prep courses. Through our efforts, they were able to attract a steady stream of motivated students, helping them achieve their academic goals and secure their best scores.
