Montezuma’s Chocolate: 3× conversion rate on Shopify rebuild and 7.5× Google Ads ROAS

Montezuma’s Chocolate is a British chocolate maker known for its ethically sourced bars, truffles and gifting ranges, with a loyal direct following across the UK and a growing wholesale presence.

The brand had built genuine product love, but the ecommerce site behind it was holding sales back. The front end was difficult to navigate, the back end was painful for the in-house team to run, and the conversion rate was a long way below what the traffic and product range deserved.

Our brief was to give Montezuma’s an ecommerce experience that matched the quality of the chocolate. A storefront customers could browse and check out on without friction, a back end the in-house team could actually run day to day, and a paid media engine that could scale sales profitably across both new customers and remarketing.

We rebuilt the storefront from scratch on Shopify in 6 weeks, mapped to how Montezuma’s buyers actually shop across gifting, treats and wholesale, and took over the Google and Meta accounts so that media spend lined up with the new conversion paths.

A new Shopify storefront, a back end the team can run themselves, and a paid media engine where every campaign is held to a profitable ROAS. The ecommerce experience now reflects the quality of the product. See how we do this for other ecommerce brands.