Our challenge was to reach the maximum number of potential clients for this business in the property industry and to sell the properties they had available.

Thanks to a good digital advertising strategy on different platforms and the coordination between departments for the follow-up and nurturing of leads, all the properties they had for sale were sold.

Our primary goal was to maximize the outreach to potential clients within the competitive property industry while successfully selling the available properties.

After careful review of Alicante’s market, competitor marketing practices, campaigns and acquisition flows, we designed a system that would build a strong brand on social media, invite website visitors to sign up to learn more about the properties (becoming Marketing Leads), and then turn those Marketing Leads into visits and sales.

Our main starting point is almost always aligning the brand’s assets with our core principles of marketing – namely: Why would customers buy your product or service? How does it improve their lives? What reassurances can we give to customers (eg. past customer reviews, accolades, downtimes etc)? And is there an “offer” that is compelling enough to get customers to take action today?

Our tailored approach to marketing in the property industry played a crucial role in achieving exceptional results. By leveraging strategic advertising on multiple platforms, including Facebook, Instagram, and Google PPC, we established a strong brand presence and implemented an automated system for acquiring potential clients.