The Challenge
Skincare by Dr V is an award winning skincare brand founded by Dr Vanita Rattan, formulating science-led products for skin of colour. Her range has shipped to 90+ countries and her audience trusts her clinical-grade approach to pigmentation, sun protection and anti-ageing.
The brand had a loyal organic following, but had not yet built the paid social engine needed to consistently reach premium UK buyers at scale.
Our Goals
Our goal was to build a Meta Ads engine that consistently reached high-net-worth UK skincare buyers, specifically people of colour, present them with a sharp offer, and convert them on a Shopify experience designed around purchase intent rather than brand discovery.
After auditing the existing creative, audience and landing page flow, we rebuilt the funnel end to end: new Meta Ads creatives mapped to the brand’s strongest hooks, audience structures built for skin of colour buyers in the UK, and dedicated Shopify landing pages built to convert those audiences into a full routine purchase.
£138,267.42
in attributed revenue
From £30,525.69 in Meta Ads spend across the cosmetics range, targeting high-net-worth UK skincare buyers.
4.53×
Blended ROAS
Lifted to 16.83× ROAS over Black Friday 2025 on the back of new ad creatives and dedicated Shopify landing pages.
Results
Our unique approach to ecommerce paid social was a core factor behind Skincare by Dr V’s online sales growth (and superb Black Friday 2025 results), returning £138,267.42 in attributed revenue from £30,525.69 in spend with a ROAS of 16.83×. See how we do this for other ecommerce brands.
