Expert Marketing For London Aesthetics Clinics

The Challenge

Trikwan Aesthetics is a clinic that grew up on the back of its founders’ YouTube channel and organic content, building real audience trust through educational videos with millions of views to date.

The reach was huge, but local bookings were not keeping pace. YouTube was filling the top of the funnel with viewers from everywhere, while the clinic needed patients who could actually walk through the door. Behind that, the sales process was leaking enquiries that should have been converting.

Our Goals

Our goal was to turn the existing brand reach into a steady flow of local patients and to fix the conversion gap between enquiry and booked treatment. That meant layering paid and search alongside the founder content, and rebuilding the sales process behind every lead so the clinic could scale on profit rather than impressions.

We rolled out a full-funnel growth plan covering Google Ads, Meta Ads, SEO, and ongoing content production, and rebuilt the clinic’s sales engine with a new lead-management workflow, a CRM, and hands-on training for the team handling every enquiry.

trikwan aesthetics team photo

20%

year-on-year profit growth

Compounding annually off the back of the full-funnel marketing build and the new sales process behind every lead.

38.61K

monthly page visits

Backed by 500+ 5-star reviews and millions of views across the founders’ social channels, all feeding the local funnel.

An example of a high performing facebook ad for Trikwan aesthetics clinic

A full funnel that converts local intent

We layered Google Ads, Meta Ads, SEO, and content production on top of the founders’ organic engine so the clinic stopped depending on YouTube alone to fill the diary. The content still drives reach and trust at the top, while every paid and search campaign is mapped to local treatment intent so views actually translate into booked consultations.

trikwan aesthetics example ad

A sales process built to close more leads

The biggest unlock sat behind the leads, not in front of them. We installed a new sales workflow, set the team up with a CRM and lead-management tooling, and ran hands-on training on how to handle an enquiry from first touch to booked treatment. Conversion of inbound leads stepped up immediately and underpinned the 20% year-on-year profit growth.

an example facebook and instagram video ad for trikwan aesthetics clinic that delivered strong results

Results

A clinic that turned founder reach into bookable consultations, with a sales process built around closing them. 20% year-on-year profit growth, 38.61K page visits a month, and 500+ 5-star reviews are the numbers that came out of it. See how we do this for other aesthetic clinics.

Image showing Trikwan London Aesthetics’ team alongside website analytics data highlighting a 36.7% increase in key events and a 37.9% rise in purchases, demonstrating the results achieved through TooPixels’ AI Search Optimization strategy.

TooPixels is a specialist marketing and lead generation agency that has been helping businesses grow online since 2016, with a dedicated focus on the medical and aesthetics sector. Over nearly a decade the team has built genuine expertise in attracting and converting patients for clinics, working with names like Trikwan Aesthetics — where a full-funnel rebuild and refined sales process delivered 20% year-on-year profit growth — and Skincare by Dr V. Their approach goes beyond simply running ads: they take a full 360-degree view of patient acquisition, combining high-performance PPC and paid social, conversion-focused website development, SEO, funnel building and bespoke CRM-based lead management. Equally important is how they work — TooPixels treats every clinic as a long-term partner rather than a short-term contract, emphasising honesty, transparency and accountability, with the majority of clients staying on well beyond the industry’s typical three-month average. For an aesthetics clinic, that means a marketing team genuinely invested in sustainable, measurable growth.

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Gabriela Darblade

COO & Project Manager

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