Running an aesthetics clinic in today’s market isn’t easy. The competition is fierce, patients are savvier than ever, and what worked even a year ago may already be outdated.

The clinics that win? They’ve cracked the code on consistent patient acquisition—and they don’t leave it up to chance. At TooPixels, we specialise in helping aesthetic and plastic surgery clinics grow through tested and refined digital marketing strategies. In fact, over 85% of our client leads come from systems we’ve built and optimised.

Here’s how you can apply the same thinking to grow your clinic and start filling your diary with qualified, high-intent patients.

1. Stop Waiting for Instagram to “Go Viral”

Many clinic owners we speak to rely solely on organic content and patient referrals. While those are great in the long run, they’re unreliable, inconsistent, and totally out of your control.

If you’re waiting for a post to go viral to get bookings, you’re already behind.

Instead, you need a repeatable patient acquisition system—one that works day in, day out, even when you’re off the grid. That’s where paid advertising comes in.

✅ Paid ads put the power in your hands. You control the message, the audience, the spend, and the results.

Want 10 leads next week? Turn on your system. Want to slow down? Pause. It’s that simple.

And don’t worry—you don’t need to start with a huge budget. In our course, we show you how to run low-budget, high-ROI ads that perform better than most agencies do with triple the spend.

2. Build a Website That Works (Not Just Looks Good)

Your website is your clinic’s digital storefront—but is it built to convert?

We see this mistake all the time: beautiful websites that fail to do the one job that matters—generate leads. The most effective clinic websites are structured with conversion psychology in mind. That means:

• A clear, emotionally driven value proposition

• Trust signals like real patient results, testimonials, and doctor-led videos

• A compelling hero offer for first-time visitors

• Frictionless contact forms (no one wants to fill out 12 fields!)

A well-structured site with a good offer and fast load times can literally 7x your leads—we’ve seen it time and time again.

It is how we got this Mayfair-London based aesthetic clinic increase their online bookings by over 90% in just 30 days:

3. Master the Art of the Follow-Up

Let’s be blunt: a lead is not a booking. And most clinics lose money because they don’t follow up properly.

From our audits, the biggest difference between clinics that grow and clinics that stall is this: follow-up speed and structure.

📞 Call within 15 minutes
📱 Follow up via WhatsApp
📧 Send a friendly, informative email
🔁 Use automation to stay top of mind

Why? Because your leads are talking to multiple clinics, and the one that responds fastest (and with the most empathy) usually wins.

In our course, we include full follow-up scripts and automations you can plug directly into your clinic—because this is where most people fall short, and it’s costing them thousands.

4. Offer Something They Can’t Say No To

You’re asking people to part with hundreds (or thousands) of pounds. Make it easier.

What we teach our clients is to create a “Hero Offer”—an irresistible first step that lowers the barrier to entry without damaging your brand. This could be:

• A free consultation with a skin scan

• 20% off their first treatment

• A bonus Hydrafacial when booking a course

Offers like these make your ads and landing pages convert up to 3x better.

And no—you don’t have to become a discount brand. These are strategic incentives to get the right people in the door.

5. Track Everything, Improve Everything

Finally, if you don’t know what’s working, you can’t fix what isn’t. One of the biggest gaps we see is that clinics don’t track their leads properly.

In our course, we cover how to set up tracking through Meta and Google, how to measure cost per lead, and how to spot where leads fall off.

You’ll learn:

• How to optimise campaigns every week

• What to do when ads stop working

• How to spot buying signals in your data

This is how you go from guessing… to scaling.

🚀 Want to Build a System That Gets 100+ Leads per Month?

We’ve compiled everything we’ve learned running ads, fixing websites, and closing leads for top clinics across the UK and North America into one course:

📘 Get 100 Leads For Your Clinic — The Course

Inside you’ll get:

• Our exact Facebook/Instagram ad templates

• High-converting landing page structure

• Sales follow-up scripts and automation flows

• Access to the same CRM system we use for our clients

• Real-life clinic examples and case studies

If you’re serious about scaling, or starting strong from day one—this is your shortcut.