toopixels partners with Sheridan France, one of London’s leading Facial Aesthetics clinics
We are delighted to announce a new partnership between toopixels and Sheridan France, one of London’s leading facial aesthetics clinics. It is a partnership we are genuinely excited about, because it pairs a clinic with a serious clinical reputation with the kind of full-funnel growth marketing that turns that reputation into booked, attended consultations.
About Sheridan France
Based at 4 Windmill Street in Fitzrovia, Central London, Sheridan France is a medically led cosmetic skin clinic with more than 20 years of experience in facial aesthetics. The clinic is led by Sheridan France (MSc, BA, RN, INP), an Aesthetic Nurse Practitioner and NMC-registered Independent Nurse Prescriber who completed her postgraduate nursing training at St Bartholomew’s School of Nursing and Midwifery.
The clinic has built a strong public profile over the years, with appearances on national television, including broadcasters such as Sky and Channel 4, and numerous published articles on aesthetics. That visibility sits alongside an enviable reputation with patients: Sheridan France positions itself as London’s highest rated clinic for filler treatment, as reviewed on Google.
The treatment menu spans the full range of non-surgical facial aesthetics, from anti-wrinkle injections and dermal fillers to Profhilo, microneedling, PRP and the liquid facelift, all delivered with a philosophy of natural, safe results rather than an overfilled look. It is exactly the kind of clinic that deserves marketing as considered as its clinical work.
What the Partnership Covers
Our brief with Sheridan France is to grow the clinic’s flow of qualified patient enquiries and to convert more of them into booked treatments, while protecting the premium, clinically-led brand the practice has earned. The work spans five connected areas.
1. Lead generation through paid media
We are running paid media campaigns across Meta Ads and Google Ads built specifically for aesthetic patients. The goal is not cheap clicks or vanity impressions, it is qualified enquiries from people in London who are ready to book a consultation. Campaigns are structured around the treatments that matter most to the clinic and measured on cost per booked consultation, the number that actually moves the practice forward.
2. SEO and AI search
Paid media brings patients in today, search visibility compounds for years. We are building Sheridan France’s organic presence so the clinic ranks for the treatments and locations its patients are searching for, and increasingly so it shows up in AI search tools such as ChatGPT, Gemini and Google’s AI overviews, where more and more patients now begin their research. Strong, accurate, expert-led content is the foundation of both.
3. Conversion rate optimisation
Generating enquiries is only half the job. We are optimising the journey from first visit to booked consultation, tightening calls to action, enquiry forms and page structure so that more of the clinic’s hard-won traffic turns into real appointments rather than bouncing away.
4. Website redesign
For an aesthetics clinic the website is the first consultation. We are redesigning the Sheridan France website to be faster, mobile-first and built to convert, presenting the clinic’s expertise, results and trust signals in a way that reassures a careful first-time patient and makes booking effortless.
5. Strategic consulting
Underpinning all of it is ongoing strategic consulting. We work with the clinic on positioning, treatment focus, pricing signals and the follow-up process, because the biggest gains often come from joining the marketing up with how the practice actually converts and looks after patients.
Why This Partnership Makes Sense
This is the model we know works for aesthetic and surgical clinics. We have taken Trikwan Aesthetics to more than 300 consultation requests a month and 20% year-on-year profit growth, and we generate qualified surgical leads for clinics such as Creo Clinic in London at a cost per lead of £12.46. The common thread is that we own the whole funnel, from the first ad a patient sees to the booked consultation they attend, rather than handing over leads and walking away.
Sheridan France brings the clinical excellence and the reputation. Our job is to make sure more of the right patients find it, trust it and book.
Looking Ahead
We are proud to be working with Sheridan France and we will be sharing results from the partnership as it develops. If you run an aesthetics or cosmetic surgery clinic and you want the same joined-up approach to growth, from paid media and SEO to conversion and your website, get in touch for a free consultation. We would love to talk.
